Desire Transformation guide

Transforming places into irresistible circular societies is an ambitious and difficult process.

The Desire Transformation guide will take you through 6 transformation themes providing concrete advice, considerations, and applicable tools for a participatory, multi-level, and multi-disciplinary transformation process.

The 6 themes represent the accumulated insights, observations, and reflections from experiments conducted over two years across eight sites in five European countries supported by knowledge institutions and innovation experts.

The transformation themes are a supplement to support the application of the Desire Principles. The themes are interdependent and are not presented in any particular order. In other words, they are not positioned as steps in a process you need to follow one by one, they are there to support you right from the start and when you see fit.

The themes and especially the advice are all interrelated, meaning they overlap, stating that the lessons learned and thus the advice support each other.

This collection of advice aims to offer learnings and support actions around the common themes we have identified and, we hope, enable a few shortcuts - or at least a smoother process.

The Desire Transformation themes are intended to support various actors in the built environment - and beyond. In other words, these insights and lessons learned are intended for people and organisations that want to take a leading role in pushing for circularity in the process of transforming spaces and places in their country, region, or city - in an irresistible manner.

It targets the enlightened group of leaders - Irresistible City Makers - who are seeking new and ambitious approaches to transformation and influence more radical change, faster.