Principle

Aesthetics

Aesthetics
We expand the concept of beauty

Imagine running your fingers down the wall of the building you live in. It is all warm from the sun. You feel its comforting embrace. 

Imagine wanting to hug the building, leaning into its soft curves and inviting colours. You feel drawn to it. Connected to it. You catch your reflection in the window. Instead of seeing a body shape, you see curves of a mountain landscape you once drove through. You see fingerprints in the wood veins of the window frame. You suddenly hear the sounds of the forest your grandmother used to take you to as a child. 

You see yourself caressing the wood of the window frame and it makes you smile. You look up only to meet the eyes of your neighbour who reciprocates your smile. You both live in the materials of the building and they live within you. 

Imagine that this is what aesthetics is. It is a sensory experience that brings forth images, emotions, and reflections of ourselves that we want to lean into together.

This is how we work with aesthetics

  • We apply the disciplines of art, architecture, and design through all phases of our work process.

  • We integrate the notion of aesthetics in our processes and not just in the end products.

  • We expand the value of beauty by making sensory and tactile experiences community-based and inclusive.

Manifesto and principles

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